ECOMMERCE
Shopify purchase tracking
Designed a measurement flow around ecommerce actions so advertising and analytics can receive consistent purchase information.
ShopifyGoogle AdsGTM
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Designed a measurement flow around ecommerce actions so advertising and analytics can receive consistent purchase information.
Mapped the journey from an initial conversion through CRM stages, creating a foundation for offline conversion feedback.
Configured consent-aware measurement so Google tags respond to consent choices while the measurement strategy remains aligned with the site’s privacy setup.
Built conversion tracking from the beginning, including event planning, tag implementation, validation and handover documentation.